Tuesday, January 02, 2007

LIVESTRONG AND PROSPER

Who isn't sick and tired of hearing about Lance fucking Armstrong?

I know I am.

But, for those few die-hard, yellow-bracelet-wearing fanatics out there...

American Century Investments has something just for you: LIVESTRONG Portfolios.

What the hell does this have to do with Cycling or with Cancer, you might ask?

Nothing.

This is about branding.

Anyway, if you are interested, another Ohio blogger (Kira, at Penny Foolish) did a good review of the fund. I especially like the part about the strange licensing agreement between Livestrong and ACI.

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