People are confused by, and deathly afraid of, legal stuff. Lawyers know this- and often create advertisements that exploit these fears.

This Ad for Kevin Kurgis- a personal injury lawyer in Ohio- is a great example of ads that use fear to gain new customers. It's really funny- and completely over the top- even though it totally follows the personal injury lawyer ad format.

The Kurgis ad starts off with a cheesy accident reenactment (sorry, I left cut this part off of the youtube video)- followed a fast-paced message from Kevin Kurgis, Lawyer, delivered while he walks quickly through a dark courtrooom accompanied by spooky lighting and scary music.

Just watch it and you'll see what I mean...