I am certainly no expert on the "sign industry".

So I can't REALLY give you any insight into the flawed process that allowed THIS sign's obvious spelling mistake to be posted high above East Hudson for all to see.

Maybe the store owner misspelled Lottery (Lottory) on the sign order form; or maybe the phone operator made a typo.

Honestly, it doesn't matter.

Mistakes happen.

In every industry, in every process, errors occur- mistakes happen.

But, along the way, someone should have identified this mistake- especially something this obvious. I really wonder how this one slipped past the person who:

1. approved the order and sent it to the printer
2. set up the words for printing
3. printed the sign
4. cut and packaged the sign
5. delivered the sign AND
6. installed the sign

Unfortunately.... it's too late to fix this one.

This sign belongs to a small corner market so, even it they DID know it was wrong, they probably couldn't afford to fix it. Just the sign itself, not including shipping and installation, could cost over $200 ($201.70 according to http://www.onlinesignshop.com/backlit.asp)

NOTE: A Google search for LOTTORY turns up 139,000 results.